Lulu: The Application That Assists Girls Prepare Smarter Dating Decisions

TL;DR: If you have ever wished you can examine the inventors you date, or even the men you-know-who will make good times, as if you evaluate restaurants, subsequently Lulu is going to make all of your current dreams come true. Given that first-ever software for females, Lulu is using lead in this sector, assisting women make wiser matchmaking decisions and males come to be better daters.

From Amazon to Yelp, we are in some sort of where people love to examine situations. Everyone else can not hold off to share their unique viewpoint about their newest meal or perhaps the finally apartment they stayed in, but what concerning latest guy they went on a night out together with?

Really Lulu is the best retailer for doing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a personal social network that offers ladies the ability to speed the males they date, suggest date-worthy men and share individual experiences with scores of other like-minded females.

Its like conversing with your absolute best friend

Chong and Schwartz got the theory for Lulu after Chong had an unforgettable all-girls brunch knowledge. From switching stories about jobs to valentine’s strategies, she expected she could bottle that sense of camaraderie and place it to great utilize.

In 2013, that vision turned into possible in the form of Lulu, a space where women feels secure whenever speaking about their unique love life.

Director of advertising Deborah Singer stated it has been quite a few years coming for an application like this in the market, particularly with suggestions being very popular various other aspects of life.

“Females now have suggestions about all things in their unique physical lives… yet do not get tips for one thing as essential as connections and times,” she said. “We believe that’s a remarkably essential area for ladies getting updated and possess info [about] to enable them to actually create wiser choices on their own.”

Should it be status males they have gone completely with, advocating top-notch dudes for other users or producing buddy associations, Lulu has made a critical influence.

“i do believe we’re bringing a new info level towards the online dating space,” Singer stated. “Dating is something it doesn’t have that information covering, therefore see ourselves as delivering additional information to this sector.”

Lulu stands out from other apps because Chong and Schwartz, plus every person from the group, leave their own characters shine through, giving down that sense of talking with a really good girlfriend.

Based on Singer, Lulu is very popular among university females, who will be in a dating planet consequently they are seeking female friends to go to for suggestions concerning the guys they are fulfilling on university.

Lulu also places the privacy and protection of the members initial. The software uses Facebook to verify sex, age (nobody under 17 is actually allowed to join) and pals sectors.

But don’t think males aren’t permitted contained in this women club

In will, Lulu permitted guys to start out using the software if they happened to be interested in being evaluated.

Male users can see their overall score and which hashtags women can be making use of to explain them, like “#AlwaysHappy” or “#WearsEdHardy.”

But they also can access information that displays exactly how women position them on traits eg humor, kissing capabilities plus.

Lulu’s article team even offers guys skilled posts offering internet dating advice about the certain areas they require improvement in.

Women can ask the guys their own views on many subject areas, such as anal intercourse or generating dedication.

At this point a lot more than one million guys have accompanied, with a typical review becoming a seven, and some also look at the software three times everyday.

“We watched that there had been a real desire for food from dudes to sort of enjoy statistics with what ladies happened to be stating about them,” Singer stated. “Our objective is really help guys enhance. Like everyone else would make use of Google statistics on your web site to enhance it, this really is style of Google statistics for men.”

Creating a safe, good atmosphere for all

Unlike websites like Yelp or TripAdvisor, Lulu does not enable females to create available commentary in their critiques.

Ladies are given multiple choice possibilities whenever examining the males and other females can agree or differ with the overview, which Singer said promotes a confident atmosphere but additionally keeps user reviews from being unnecessarily mean.

“We’re rating people – we’re rating men. We realize that this is actually a delicate and provocative thing are carrying out, and then we would like to do it in a thoughtful method plus in a constructive way,” she mentioned. “We heard from very beginning from girls they did not desire to be part of anything mean, therefore we chose that format would maintain that atmosphere.”

Lulu uses that same style in the future whenever growing to other common verticals like charm, vacation or company.

“We want to choose a spot where ladies are going to Lulu and it’s type of their own main destination for getting information from other ladies,” Singer stated. “We’re actually concentrated on the product and continuing to construct tactics to assist females share further acquire guidelines.”

When you’re prepared to unleash your girl talk, get Lulu (free of charge!) in software Store or Bing Play.

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